With the rise of mobile phone use, when customers are choosing their restaurant on a whim, they usually will access this information with their cell phone. If you don’t show up on the search results, there is no way you can even be considered as an option. You have just ignored a giant market of consumers and eventually your business may suffer the consequences.
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Easy ways we get consumers to choose your restaurant!
- Mobile friendly website
- Search engine friendly code (so they can find you on Google and Bing)
- Attractive and user friendly site
- Good reviews of your restaurant (testimonials on your site!)
- Signing up with as many social networks as possible ( Trip Adviser, Urban Spoon, Yelp, Facebook, etc….)
What should be on my restaurant website?
Not all restaurants are created equal, but there are a few basic principles that consumers look for when accessing your restaurant website. These items should be easy for the consumer to find.
- Menu
- Hours of operation
- Address with map
- Phone number
- Reviews
- Pictures of your food
- Like buttons
Also keep in mind that your site should also look professional and clean in appearance. Unconsciously, people may associate the appearance of the site, with the restaurant atmosphere. So the look and feel of your website, should reflect the look and feel of your business.
What if I have a catering business?
If your restaurant also does catering for special events or maybe your business is catering only, not having a website or a search engine friendly site is missing another mass market of consumers; wedding events, company parties, baby showers and all other social gatherings.
Make sure to let consumers know that you provide catering and also add a contact form so they can easily get a free quote on your website for their next special event.
Conclusion
Building a restaurant website is a small investment that will not only pay for itself with little time, but will make a great impact on the future of your business! Do it right from the beginning and hire a professional who can offer you a search engine friendly site, internet marketing and custom design!
It just so happens, I can do all that for you! Contact me today for a free restaurant website quote or analysis.
